When AAPL ) hinted at a new product release by September in July s earnings call, many followed the trail of bread crumbs to the conclusion new Macbooks were coming. The notebook computers were overdue for a makeover, they reasoned. It was time. So as the launch day grew closer, the Applevine grew louder with more rumors, theories and predictions. Some speculated new internals, new chips, maybe even from PA Semi Conductor .
Others predicted a redesigned aluminum case and a sleeker profile to match the design of the Macbook Air . As it turned out, it was all false positives. None of the rumors was right. new iPods and iTunes . Now, a month later, the Macbooks are finally poised to get their update too. Inquisitr.com , price lists have been distributed to retailers that indicate there will be 12 Skus in the new notebook line. They will range in price from $800 to $3100.
If true, the pricing would create August survey of nearly 2000 IT staffers , Changewave found the number of IT buyers expecting to buy laptops in the next quarter had declined to the lowest level in 18 months. A September survey of 4,262 consumers led to a similar result. According to Changewave: Among respondents who plan to buy a PC over the next 90 days, just 29% [said] they ll purchase an total revenue in Q3 .
During the quarter, Apple shipped 2,496,000 Macs, a 41% unit increase and 43% revenue increase year over year. Breaking out the categories: desktops accounted for 943k of the total. Laptops accounted for 1,553,000. ( Q3 data sheet PDF .) With such a large contribution to revenue, the stakes are high. The invitation-only press event will be held in Cupertino at 10am pst on October 14th. Rumors of other changes remain all over. Details will be here next week.
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