While your chances of seeing an iPhone in Canada remain slim, the insanely popular mobile device and its musically-inclined cousin, the iPod Touch, are helping to define how people surf the Web on their phones. According to the latest survey releasse by Net Applications , the iPhone s Safari browser is responsible for 0.09% of all Internet traffic (the iPod itself has a 0.01% marketshare).
That translates to the Apple mobile platform being used for one out of every thousand page views across the Internet. While that number is rather minuscule, after only six months on the market, Apple s devices are used for the Web far greater than Windows CE devices, which have been around for the past 10 years and only have a market share of 0.06%.
The data brings to light that if you want people to use the Web on their phones, you better have a relatively easy and straightforward way of doing so. Mozilla s Firefox browser is rumoured to be developing their own mobile-friendly application, but still needs to work out some of the kinks (including reducing its dependency on system resources, which is one of the main complaints users have on its current desktop-based software application).
For more on how the iPhone is an ideal platform for marketers to grab the attention of tech savvy users, check out part two of this post here .
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