Apple Rumors

Copyright 2008 PR Newswire. All Rights Reserved 2008-09-30 PORTLAND, Ore., Sept. 30 /PRNewswire/ — While the iPhone captures much of the media’s attention with its estimated 8 million units in sales, one company has turned its focus to the iPod, with its sales to-date of over 160 million units. TimeStream Software has introduced Notescast(R) titles for the iPod, turning the iPod Classic and Nano into interactive mobile marketing and brand interaction devices.

Major national and global brands have adopted the Notescast concept as a powerful new tool to extend the content of their web sites beyond the PC and out into their customers’ mobile lives. Now their customers can access the content of their web site on their iPods right in the palm of their hands wherever they go and whenever they want, even if they’re out of range of a cell phone signal or Internet access.

Notescasting(TM) allows these brands to begin driving increased brand interaction and sales from an all new customer channel of an estimated over 100 million iPod users. The new Sheraton Maui Resort Notescast is an excellent example of the power of Notescasting and its ability to engage guests beyond the PC.

With 81 interactive pages, complete with photos, it’s an exciting travel guide to the resort and may be downloaded to an iPod free of charge from the Sheraton Maui web site at “It’s an exciting new way to use your iPod.” said Mike Westby of TimeStream Software.