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With an animated flame that reacts to movement of the phone, the Virtual Zippo Lighter features a selection of designs to customize the skin of the lighter. The application takes advantage of several features of the iPhone ( News - Alert ) and iPod touch developer platform, which includes accelerometer to enable movement of the flame in response to motion. The company has also provided realistic sound effects, which highlight the action of the lighter when it opens and closes.

Also, when the flame is upside down, the vibration feature lets you know about it. With interactive action that mimics the real thing, the Virtual Zippo Lighter brings the look and feel of Zippo s iconic lighter to the iPhone. It opens with a flick of the wrist and lights with a turn of the flint wheel. The windproof flame sways as the device is moved back and forth.

By holding their cell phones aloft and swaying to power ballads at concerts, the Virtual Zippo Lighter allows Zippo fans to experience the famous Zippo Moment for free. This collaboration represents Moderati s entry into iPhone application development. The company is well known for its mobile on-deck content services and ringtone application development and introducing brands to the mobile arena through its relationships and expertise.

Since the first lighter was created in 1932, Zippo has manufactured nearly 450 million lighters. The company now manufactures an average of 12 million windproof pocket lighters each year. As valuable collectibles throughout the world, Zippo windproof lighters enjoy a widespread and enviable reputation. In the United States alone there are more than four million collectors. The company has lots more users all over the world.