Labels, here is your answer: Drop DRM. Period. Will more piracy occur as a result? Sure. But on the other hand you level the playing field tremendously. Don’t require a ridiculous technological infrastructure to sell an mp3. Spend the money you would have spent developing DRM on decent designers and user interface experts. Embrace the iPod for all it’s worth. People with iPods em want /em to buy music. They don’t want it to be hard.
Leave a comment
You must be logged in to post a comment.