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Does Apple Need to Be Cheap?

Translating that into a projected revenue figure shouldn’t be difficult. We know from Apple’s filings that each store took in $20.8 million in 2007. We also know that Apple has improved its per-store revenue each year. But let’s remain conservative, assuming that the company’s 2011 network of 395 stores will still be producing just $20.8 million each. That’s still $8.2 billion in retail revenue, which represents 20% of $41.1 billion.

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