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I have been an Apple investor since 1997, the year Steve Jobs returned (and fortunately I cashed in right before the crash in 2000, then I bought back in in a big way). My motto then, and still is, to bet on Steve Jobs. Look what he did with Pixar. I will never bet against him. Just bet on him. I worked with Macs as programmer, sales, consultant since 1987. Enough about me, though. You hit the nail on the head in your article, An Apple Holiday.

What I have known for years about the Mac and Steve Jobs, is just now becoming mainstream. The upside potential is quite huge. Apple has 5-6% market share, with 94% computer owners as potential new customers. And the tipping point I’ve been expecting may have started last quarter, FY4Q07. Especially judging from your experiences and observations. In 2002 or -03, Steve Jobs told everyone he was going to create the digital hub lifestyle. And here it is.

iPhone, iPod, Mac, Apple TV, iLife, all connected seamlessly, synching, updating automatically. And even though he told the world that he was going to do it, no one else has. And he delivered it as a wonderful user experience. I could go on and on, but you already have. You hit all the nails on the head. When I started out investing in Apple, it was as a retirement fund. It still is. But now it is also a source of income, in addition to my retirement fund.

Hopefully your readers will learn from you and secure their own retirement, and short term income, from sizable investment in Apple. Good luck to you John and all your readers.

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