Secondly: how these services are marketed, not just in terms of advertising but rather in explaining and selling the benefits of the product. The real challenge for both Apple and Amazon and other competitors is that they have to sell the paradigm of TV and movies over the web to the masses and not just to tech-savvy computer users. The TV is about as consumer friendly as technology gets.
Video over IP isn’t exactly a dark art but it does demand a greater understanding of how technology links together than the music download model.
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