Thinnest notebook in the world should drive Apple shares higher
Posted on 2008 under Apple world |17 Jan
Deutche Bank analyst Chris Whitmore says thin is in, and Apple shares are about expected to be all the fatter for it. By thin, Mr. Whitmore was referring to Apple s new 13.3 inch MacBook Air, recently introduced at the Macworld conference as the thinnest notebook in the world. A highlight of the show was the MacBook Air which is optimized for wireless use, he wrote in a research note. The MacBook Air complements Apple s NB offeriing and should support robust [notebook] growth.
We expect strong demand for this product and believe it will catalyze further share gains. Apple also unveiled its iTunes movie rental service that will include high definition content from all the major studios and a refreshed Apple TV with high definition capability. Mr. Whitmore said the movie rental service cements iTunes position in online video distribution while the revamped Apple TV also improves its value proposition.
He maintained his buy rating on Apple shares and left his US$225 price target unchanged.
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